To generate buzz for Nanoblocks, we created a series of stunts in a high traffic downtown area. With no budget or resources we set up the stunts and documented everything ourselves. Within minutes, people were instagramming photos and stopping to take a closer look. Someone even called the cops on us for “defacing public property.” Must have been our T-bone steak and finger paint.

 

Our print campaign was featured on BuzzFeed's 10 Smartest Ads in the World and Ads of the World.